Ahead of the Hong Kong 7s tournament, Hong Kong Rugby Union (HKRU) today, October 28, announced the launch of its NFT marketplace. Powered by NuArca Labs, the digital collectibles platform aims to connect rugby fans to the games. Moreover, the platform will help the organisation to give more to its fans, enabling them to own a part of the action. In fact, fans attending the upcoming tournament can take part in a treasure hunt to unlock digital collectibles.
Here’s all you need to know about the Hong Kong Rugby Union’s NFT marketplace:
A range of digital collectibles is up for grabs! Credit: HKRU
About Hong Kong Rugby Union’s NFT marketplace launch
To celebrate its NFT marketplace launch, Hong Kong Rugby Union is dropping free digital collectibles featuring its flying red dragon mascot, Wai Bei. Interestingly, the mascot “went missing” during the Covid lockdown, eventually making its way into the metaverse. Every fan who logs into the new platform until 3 November will receive a free NFT featuring Wai Bei.
Furthermore, fans attending the Hong Kong 7s tournament can participate in a “Where’s Wai Bei?” treasure hunt. Essentially, they have to search for 5 QR codes hidden throughout the stadium. Each of the codes will unlock more free Wai Bei collectibles. What’s more, those who find all five will be entered to win a VIP tournament experience.
“These first free collectibles and the “Where’s Wai Bei?” game are designed to playfully engage with our fans in novel ways and introduce them to the exciting and innovative digital experiences we’re planning,” said Bryan Rennie, General Manager, Hong Kong Sevens. “Rugby fans are some of the most enthusiastic on the planet…and we aim to harness and reciprocate that energy in web3 community channels.”
NuArca Labs x Hong Kong Rugby Union
NuArca Labs, a leading NFT innovator, powered the NFT marketplace from Hong Kong Rugby Union. Its white-label platform makes NFT transactions much simpler. To explain, users can buy the NFTs with a credit card—they don’t have to set up a digital wallet. This way, investors don’t have to worry about the technological nitty-gritty, all the while enjoying the benefits of blockchain technology.
NuArca Labs is also the official NFT partner for Major League Rugby, Rugby League World Cup 2021, Hull FC, and other sports IP holders.
Wai Bei NFT collectibles feature the flying red dragon mascot.
What are the upcoming collectibles on the platform?
Firstly, the platform will release four types of digital collectibles for fans of the Sevens series. Of this, the Hong Kong Rugby Union will sell team card NFTs ahead of the tournament. Then, during the series, it will auction a game ball and jersey NFTs. More importantly, auction winners will be able to redeem the NFT for the jerseys and ball used during the tournament.
Additionally, Hong Kong FinTech Week and Golf Day attendees can receive unique free commemorative NFTs. The holders will also be eligible to win free tickets to the November games. They will also have a chance to win the Golden Ticket for exclusive VIP access to the stadium.
All in all, the Hong Kong Rugby Union NFT marketplace will feature some of the most iconic moments in HK7’s history. Fans can also expect incredible art, images, and unique collectibles.
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