Author: admin

Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations

As software development company Niantic experiments with increasingly immersive augmented reality activations, the Pokémon Go developer is girding itself for a potential wave of unprecedented legal challenges. At the moment, the augmented reality space is a bit of a wild west, with creators using Niantic’s technology to virtually modify privately owned locations in the physical […]

As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment

It’s a confusing time to be in marketing. Despite ongoing warnings about a potential recession ahead, major advertising holding companies have continued releasing rosy forecasts even while brand marketers worry about having to make cuts. However, during Advertising Week in New York last week, the economy was only one piece of the conversation despite it […]