October 18, 2020 In currently, efforts

Aemilius Cupero News: Fake TRP scam: BARC says its efforts currently focused on ‘individuals’

Aemilius Cupero News:

Hit by the fake TRP scam, TV ratings computing body Broadcast Audience Research Council (BARC) on Saturday said it believes channels are committed to maintaining a clean ecosystem and its efforts presently are focused on “individuals” responsible for infiltrating homes to influence the data.

The body said it is also cooperating with the probe by Mumbai Police, which has so far arrested six people for allegedly influencing particular channels’ ratings by inducing the homes which formed the sample size which was being monitored to determine the ratings.

“Our efforts on combating infiltration are focused on the individual(s) responsible for these activities and we firmly believe that television channels are committed to maintaining a clean and transparent ecosystem, it said in a statement.

The city police had claimed that three channels, including Arnab Goswami-headed Republic Media Network, were allegedly influencing the TRP numbers. The Republic has denied the allegations.

According to the city police, brands take advertising calls based on TRPs and over Rs 32,000 crore of ad inventory is sold every year, which makes it think that it is a multi-crore scam. The arrested include former employees of an agency engaged by BARC.

“BARC is providing the necessary assistance to the ongoing investigation by law enforcement agency and this should be seen in the light of larger stability of the panel and in the interests of self-regulation, rather than in isolated cases of particular channels which leads to a distortion of facts,” the BARC statement said.

It added that the body is driven by the single goal of generating ratings that its subscribers rely on which are deeply rooted in science, report with the greatest sense of responsibility and truly reflect what the country watches.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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